This medium as existed for a long time and as been introduced in different forms.The first technical reproduction tool “woodcut” was invented in the fifteenth century a printing devices which was used to replicate images and art but not with a good quality.
Then other printmaking tools were invented such as “lithograph” were produced endless copies.
In 1830 photography came to its rising point and gave a new development in technical reproduction. Postcard been the first popular item where presented a picture of a famous person or a tourist sites. Which was defined as publicity or tourism. Soon after that came newspaper, cinema, magazines, radio, television, CD's, and DVD's. In the 20th century computer and internet added a new spin on technical reproduction.When in comes to television or film the viewers obtain a more active and psychological response rather than with newspaper or magazine its approach is one with authority. Every type of medium projects to the viewers a different meaning it can also obtain different responses.
The reading also present various point of view were Baudrillard suggest that what is real as been replaced by something else where as debord point that everything as been commercialized in every aspect of our life. From cinema we get a thrilling and psychological reaction.Setting us to believe or obtain a reaction which make us believe that we have experience something when in fact we have not experience it. When it comes to film we obtain a stronger reaction very different from a painting.
There is a strong differentiation of the old a new technical reproduction. Technical reproduction as change our minds regarding what is real or not.
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